Idea Brainstorm

IDEAS

• Personalisation??? Experience economy…..? Online, coke thing (share a coke with…)
• Multi purpose choc (baking etc..)
• Protein, sports bar.. Nuts?? “The trend for protein is still booming and becoming more mainstream, breaking free from the sports nutrition niche and focusing on satiety rather than sports recovery.”
• use of tracking codes on packaging to view where ingredients are sourced from
• Shift towards simple pleasures trend as a way of tackling ethical/environmental issues
• Rise of the hybrid, cross branding – combining with one of Nestles older/NZ brands to create NZ feel like Whittakers does