Developments

Concept development

Close up concept rough render

I think this concept has a lot of potential – it definitely needs to be made more fun and ‘sweet’ as it looks more like a muesli bar than a chocolate bar. This could be done with more colour, hints of ingredients or chocolate, or more fun text. This could be quite a fun concept to play with typography, perhaps having it jammed with words making the shoe less dominant??

More concepts to explore

Scene concept

Further Packaging Sketching

Idea One

• same character experiencing all the different moods – makes it more relatable for the audience
• different things coming out of his head relating to each bar (all different)
• different colours for each bar (maybe text is a darker green and lighter green for the background and follow that system – different colours but use different shades in each bar)

 

Idea Two

• same character so it’s relatable to the audience
• action that the character is doing is related to the subtitle eg “fight the hanger” and they are fighting

Packaging Research

This is artist research if we decide to go with the idea of creating a mini scene on which chocolate bar (different scene each time).

A magazine in Portugal called ‘Weekend’ follows a similar style

Bar name brainstorm

• State of Mind
• State
• Get Mindful
• Affect
• Alter
• Moody
• Sitch
• Mentality
• Remedy
• Recalibrate
• Revamp
• Switch
• Switch it
• Shift
• Switch on
• Mood Swing
• Swing
• Turnabout
• Moods

 

Summary of Bar Idea

People have become more conscious about what they are eating and how the food will make them feel after

….so Nestle should make a bar packed with wholesome ingredients (with lots of protein for energy) that is satisfying and filling

After talking to Karl, we have decided to move away from only focusing on protein. Instead, we want to create a range of bars that specific to the time of day or a particular mood.

Revised

People have become more conscious about what they are eating and how the food will make them feel after

….so Nestle should make a bar suited to how people want to feel after the bar based on their moods and needs

MOODS

• pick me up
  • “Stay on your roll”
  • “Keep pumping”
  • “Keep focused”
    • Orange and milk chocolate
    • Toasted coconut and ..
    • Coffee
• hanger
  • “Before you tear your flatmates head off”
  • “Fight the hanger”
  • “Who wants to be hangry”
  • “Say no to hanger”
  • “Hangry’s no fun”
  • “No one likes you hangry”
    • Peanut, toffee and milk chocolate
• feeling shitty
  • “Chocolate cuddles”
  • “Cuddles in a bar when you feel like shit”
  • “Cuddles in a bar”
  • Recover
    • Caramel fudge and milk chocolate
• decadent
  • “Treat yourself”
  • “Sweet treat”
  • “Calories don’t count tonight”
  • “Finish off your night”
  • Indulge
    • Raspberry pistachio and white chocolate
    • Salted caramel and dark chocolate
• energised
  • “Fuel”
  • “Fuel your passion”
  • “Get up and go”
  • “Energise”
  • “Get energised”
  • “Fuel up”
    • Almonds, raisins and biscuit bits

 

• NAMES ARE FUNCTION, MEDICINE
• Tension = medical sp balance it with fun

kit kat moro picnic

homegrown juice – energy, immunity,

affecrual

TIME OF DAY

• morning tea
  • “start your day..”
• snack
  • “feeling peckish”
• lunch
• afternoon pick me up
• after dinner
• midnight snack
  • “midnight snacks aren’t just for sleepovers”
  • “late night?”
  • “Got a late one tonight?”

different for everyone these days, didn’t use to be. How you’re feeling throughout the day depends on your mood

Audience:

• younger, people who want personalised, psychographic, foodies
• NOT traditionalists, older, stuck in their ways

Mouth Concept